It’s the American way. We chip in regardless of the tough times to help those who are less fortunate. Sometimes I have to take a step back to realize how lucky I am; Lucky to have my health, great family, friends, and coworkers. Lately it has been easy to forget what I am thankful for. Flipping through the news stations or reading the newspaper will quickly put things into perspective.
In a recent post on autoblog.com, author Noah Joseph blogs that Cash for Clunkers is “good news for auto workers, some of whom have been called back to work on assembly lines ramping up to meet demand generated by the initiative. But with every upside, there are downsides, both predictable and otherwise.”
Reuters has reported that several charitable organizations that once relied on contributions of used automobiles to operate are finding themselves asking the government for help to sustain their organizations.
How can an auto dealer CRM and a dealership's database be used to help those less fortunate? Why is it desirable to use automotive CRM for philanthropy? As a consumer I am more likely give my business to companies that participate in some sort of community outreach program. During my tenure working with Autobase CRM, I have seen dealerships use the Autobase campaign manager, create-a-sale, permission based marketing, and platinum services to enlist the help of the customers in the dealer database toward programs like Backpack Attack or Toys for Tots.
At very least you are driving floor traffic and bebacks to your dealership that may need to visit the showroom to deliver their donations. Who knows, they may just see something they can’t live without on the showroom floor!
by Zach Thompson
In a recent post on autoblog.com, author Noah Joseph blogs that Cash for Clunkers is “good news for auto workers, some of whom have been called back to work on assembly lines ramping up to meet demand generated by the initiative. But with every upside, there are downsides, both predictable and otherwise.”
Reuters has reported that several charitable organizations that once relied on contributions of used automobiles to operate are finding themselves asking the government for help to sustain their organizations.
How can an auto dealer CRM and a dealership's database be used to help those less fortunate? Why is it desirable to use automotive CRM for philanthropy? As a consumer I am more likely give my business to companies that participate in some sort of community outreach program. During my tenure working with Autobase CRM, I have seen dealerships use the Autobase campaign manager, create-a-sale, permission based marketing, and platinum services to enlist the help of the customers in the dealer database toward programs like Backpack Attack or Toys for Tots.
At very least you are driving floor traffic and bebacks to your dealership that may need to visit the showroom to deliver their donations. Who knows, they may just see something they can’t live without on the showroom floor!
by Zach Thompson
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