6 Good Habits of Effective Automotive CRM Users – #4

Friday, October 2, 2009 by Steve Lausch
Habit #4 is Follow Through.

How many times have you started something and never finished it?  Probably more than you would like to admit.  Everyone does it, but overcoming it is the only way to accomplish Follow Through.  OK, so to quickly recap our good habits of effective auto CRM usage, we have worked our way through:
  • Knowing the Know,
  • Taking Ownership, and
  • Proactivity
Now you need to Follow Through.  CRM Usage Habit #4 is simple -- FINISH WHAT YOU START.  Results will come only as you accomplish your goal.  If customers ask questions or request information, be sure they get the answer you promised.  Once you say you are going to do something, do it.  In a sales related environment, we have no choice.   You are only as good as your word. 

I am sure you have heard this a million times.  But, if a customer finds that you will actually Follow Through for them, they will want to work with you every time they are in the market.  We all know that customers for life are much more profitable the one time buyers. 

Autobase Inc. provides such a wealth of knowledge through their Account Manager program that if you get stuck with ways to Follow Through that all you have to do is ask.  Setting appointments, using your contact logs, searching customers and most of all CPR (Customer Problem Resolution) are all just small ways to utilize the auto dealer CRM from Autobase to your advantage when it comes to customer Follow Through.  Never leave a customer of your dealership wondering ... always follow through.

by Sheena Lee



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