Of the top six good habits demonstrated by effective automotive CRM users, Habit #2 is Taking Ownership.
Ok, so now you have mastered #1 and are adding to your repertoire of good habits. Now you can put what you have learned from Autobase University to good work. Taking Ownership is applying your knowledge and jumping in to use Autobase CRM. You are in full control of your own destiny when it comes to success with the auto CRM in place at your car dealership.
Mastering habit #2 is actually USING the system that is in front of you. Yes, a true auto dealer CRM solution will help you do a lot of things but it doesn’t sell cars for you. You still have to put in what you expect to get out. No mystery or secret about how CRM works. Everyone has heard ‘garbage in, garbage out’. As annoying as it might be it couldn’t be more true.
If you want good workable customer information you have to put it in. No one is going to do it for you. I have heard of dealerships charging their sales people for the monthly use of Autobase. May seem crazy to some, but why let someone use something for free if they aren’t going to take full advantage. Charging for it opens eyes and makes people realize that it is theirs. Think about it in terms of buying a car vs. renting a car. If you know the car is yours you are going to take care of it. If you get a rental on vacation you might be a little more inclined to ‘beat it up’ because it isn’t yours. Own your data and make sure it is what you want. Everything within the system is there for your benefit so put as much in as possible.
Taking Ownership requires responsibility. Take responsibility of your sales future and use the superior system that is at your fingertips, effectively. You have nothing to lose and everything to gain. Welcome to the addition of habit #2. Good work!!
by Sheena Lee
Ok, so now you have mastered #1 and are adding to your repertoire of good habits. Now you can put what you have learned from Autobase University to good work. Taking Ownership is applying your knowledge and jumping in to use Autobase CRM. You are in full control of your own destiny when it comes to success with the auto CRM in place at your car dealership.
Mastering habit #2 is actually USING the system that is in front of you. Yes, a true auto dealer CRM solution will help you do a lot of things but it doesn’t sell cars for you. You still have to put in what you expect to get out. No mystery or secret about how CRM works. Everyone has heard ‘garbage in, garbage out’. As annoying as it might be it couldn’t be more true.
If you want good workable customer information you have to put it in. No one is going to do it for you. I have heard of dealerships charging their sales people for the monthly use of Autobase. May seem crazy to some, but why let someone use something for free if they aren’t going to take full advantage. Charging for it opens eyes and makes people realize that it is theirs. Think about it in terms of buying a car vs. renting a car. If you know the car is yours you are going to take care of it. If you get a rental on vacation you might be a little more inclined to ‘beat it up’ because it isn’t yours. Own your data and make sure it is what you want. Everything within the system is there for your benefit so put as much in as possible.
Taking Ownership requires responsibility. Take responsibility of your sales future and use the superior system that is at your fingertips, effectively. You have nothing to lose and everything to gain. Welcome to the addition of habit #2. Good work!!
by Sheena Lee
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