6 Good Habits of Effective CRM Users – #5 Staying the Course

Monday, October 5, 2009 by Steve Lausch
Habit #5 is Staying the Course. 

Whether related to using an auto CRM for dealership sales and marketing or not, more often than not what happens when you become discouraged with something or don’t feel you can do it?  Most people will give up or quit if they become discouraged or confused with something such as software.  Even automotive CRM can seem too big to overcome or frustrating to work through.  The biggest thing I learned when I was an Autobase CRM trainer was that most individuals that were giving up, were those that didn’t ask questions.  Therefore they felt isolated, confused and ultimately too overwhelmed to continue. 

Staying the Course when using the auto dealer CRM from Autobase is very simple because of the resources available at your fingertips.  The list below shows you several tools to help you stay the course when questions might arise:

 - F1 Help (function 1 key above the #1)
 - ALT-B (Autobase Bulletin Board)
 - Autobase Customer Support (800-568-6085)
 - Personal Account Manager
 - Personal Account Analyst

These are just some of the tools that will help you get questions answered.  This doesn’t even include the other users at your store that can answer questions as well.  Staying the Course means never giving up!  The biggest thing to remember is that there is a vast support system behind you no matter how small your question is to allow you to achieve habit #5 – Staying the Course.

by Sheena Lee

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