A couple days ago, I popped into an auto dealership that was not yet using Autobase CRM as their auto dealer CRM solution. It was a fairly large store with about 25 salespeople. I was simply stopping in to say "hi" to a friend of mine. What I found out was pretty incredible.
Half of the staff seemed to recognized me from my interactions with other stores. I was amazed how so many salespeople and managers not only use Autobase everyday, but have used it a previous dealership.
Many of the salespeople were asking when we could get Autobase into their store. It became clear that no matter where the salesperson or manager ends up, they want to use Autobase as their CRM because it is the easiest to use and the most effective.
This was very encouraging and then I began to think about how many salespeople and managers out there are at stores not using Autobase or any CRM, that would love to have Autobase in their store. Probably quite a few. Autobase has been around since 1988 and users of Autobase have really penetrated the marketplace so it would be hard to find a dealership that doesn’t have someone that used it before to help manage their customer base.
by Justin Marquardt
Half of the staff seemed to recognized me from my interactions with other stores. I was amazed how so many salespeople and managers not only use Autobase everyday, but have used it a previous dealership.
Many of the salespeople were asking when we could get Autobase into their store. It became clear that no matter where the salesperson or manager ends up, they want to use Autobase as their CRM because it is the easiest to use and the most effective.
This was very encouraging and then I began to think about how many salespeople and managers out there are at stores not using Autobase or any CRM, that would love to have Autobase in their store. Probably quite a few. Autobase has been around since 1988 and users of Autobase have really penetrated the marketplace so it would be hard to find a dealership that doesn’t have someone that used it before to help manage their customer base.
by Justin Marquardt
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