As Cash for Clunkers has come and gone, for some it really helped stimulate sales and for others it was just a trickle. So now that sales have softened, the first "to be" question is what to do or be? The answer is proactive.
It's the simple but profound answer based on your own gold mine of customer data. Let's start with your possible renewal customers. How are you contacting them? Are you using a true automotive CRM solution like Autobase CRM? This level of auto dealer CRM software tells you where the gold is and how to get to it FAST. Try having your dealership sales people call using the work plan, use AB Voice or our Virtual BDC. Perhaps the best contact is through simple permission-based email marketing.
Not being proactive means letting what you already have in your database go elsewhere -- that is, down the street to competitor's showroom.
by Rick Rogers
It's the simple but profound answer based on your own gold mine of customer data. Let's start with your possible renewal customers. How are you contacting them? Are you using a true automotive CRM solution like Autobase CRM? This level of auto dealer CRM software tells you where the gold is and how to get to it FAST. Try having your dealership sales people call using the work plan, use AB Voice or our Virtual BDC. Perhaps the best contact is through simple permission-based email marketing.
Not being proactive means letting what you already have in your database go elsewhere -- that is, down the street to competitor's showroom.
by Rick Rogers
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