Autobase

Several times a week I am struck by the response that I get from auto dealers that have recently discovered the benefits of a managed Dealer CRM product and what it can do for them. Given that the concept of Automotive CRM has been around for about 21 years (and, yes, the fact that the dawning of CRM in auto dealerships coincides with the establishment of Autobase CRM is no accident), it amazes me that dealers still continue to "discover" it.

I've seen this happen numerous times as I serve in the sales and marketing world for Autobase CRM, specifically as dealers read our books, Floor Traffic is for Green Peas and Seven Months to CRM Greatness -- both of which are included in our informational packet. Hidden in the pages are obviously the secrets of how to be a successful dealer in any market based upon the responses that I get and the requests for more books to share with the dealers managers or sales staff.

Dealership sales management are truly excited after reading the books, and I have to wonder how they handled things to this point. Have they been keeping notes on matchbooks? Conducting save-a-deal meetings by pouring over old desk logs? The fact that some dealers have come to the banquet late still excites me in that they have now arrived. In many cases, most have waited too long and have missed out on stronger sales and greater market share in the meantime, but at least they are here now and the product that we have to offer is more robust than it has ever been. In that regard, they have arrived just in time.

Now, let’s get to work. Just like in the Good Book, they now know the truth, and the truth will set them free!!!

by John Champeau