Autobase

Is your memory sufficient? Ask a question like that in this day and age, and most people assume you are referring to their computer memory. Rest assured for the purpose of today’s blog, that is not the case. I am reminded of a time long ago in a place far, far away (okay it was Quantico, Virginia and it was 42 years ago) that I was reminded by a US Marine Corps Drill Instructor that he never seen someone as unprepared as I was to stand in front of him. I believe that I had forgotten some small item that was my responsibility to recall instantly.

Fast forward to about two weeks ago when I came across one of my favorite daily business comics, “Dilbert” by Scott Adams. There is no doubt that Adams has his finger on the pulse of business and can find humor in everyday events encountered by all of us at one time or another. This particular comic focused on Dilbert trying to get his boss to write down and recall the four things that he felt were important to bring to the attention of another executive and not to confuse them. The pointy haired boss says no problem he can recall all three of them. “Four” says Dilbert and the boss says sure the one about the battery and the other two. Again Dilbert says “Four ... and there is nothing about a battery!” Skip to the last panel and the boss asks the sales director, “So, should the new software have a battery?”

The lesson here is that in even the simplest interactions, the human memory is a fragile thing. That’s why we as dealership sales management need an auto dealer CRM solution that can assist us in recalling who to call, when to call, why we are calling and provide access to all kinds of helpful information to assist the sales professional in their quest for success. Such a solution exists with the Daily Planner within the automotive CRM by Autobase. Better yet, it is available not only to the individual salesperson, but their manager, so he can also see the planner of each and every sales staff member and track their progress through the activities that are scheduled for that day and see the results.

Slick and simple and, hey, it requires no battery to work.

by John Champeau