A "Dead deal" is one of the most misunderstood terms in the auto dealership world -- at least as Autobase is concerned. So many times while visiting clients I hear them refer to a dead deal as someone they could not get a deal done for. They used this knowledge and updated the client in the Autobase CRM system to a "dead deal."
With a true CRM, a dealership customer should never be given up on (exactly what happens when you mark a customer a "dead deal"). A "dead deal" in Autobase CRM will prevent any future follow up from taking place to a customer, including email and newsletter marketing. One of the many reasons this is so important is that by updating a customer to a "deal deal", the system will put a block on their email address.
Most auto dealerships are moving down the path of doing some sort of consistent email marketing. If a salesperson is in the habit of updating every customer he cant get a deal done for as a "dead deal", their email address will no longer show as a valid email address and prevent future email campaigns to go to that customer.
A "dead deal" in Autobase is someone who has actually died, moved out of the area, or lied about their contact information. “Died, Flyed, or Lied” Make sure you are putting the correct status on the customer so we can continue to market to them and follow up with them down the road.
by Justin Marquardt
Powered by Compendium Blogware
Comments for True Automotive CRM leaves little room for true Dead Deals