Autobase

I was at Starbucks the other day and noticed that they didn’t write my name on my cup. I asked the employee if perhaps this was to protect my privacy? He then asked me my name and shouted out loud saying – “Venti White Chocolate Mocha for Bryan.” So much for the privacy and “so much” for the beverage… by now we should all know that Starbucks charges by the syllable.

Regarding customer privacy, I am proud to say that Autobase takes this very seriously. Not only does our auto dealer CRM software encrypt all personal customer information, we allow our dealers to auto-delete it after X number of days after use. Of course some users will say, “Hey, it is a pain to have to re-ask our customer for a social the next time they buy a car," but I am sure the customer would love to hear… “Mr. Customer, I know you have purchased from us in the past, but to protect your privacy, we don’t store your personal information permanently in our CRM system.”

Needless to say, the next time I go out and buy a new car from one of our Autobase dealers, I will not expect my sales rep to shout “one Venti White Mocha Mustang for Bryan!”

by Bryan Anderson, Autobase Founder