We're looking at the better part of a year since we began blogging about "Driving Auto Dealer CRM."
Over the months, I've attempted to answer "What is true Auto CRM?" and considered everything from customer mangaement ... to how it works with other forms of lead management in the dealership ... to the benefits of a single system generating the entire dealership marketing effort -- whether through permission-based automotive marketing campaigns (email, digital marketing, voice, text) or through the Daily Run, focused on customer loyalty efforts. Some blog postings focused on Automotive ILM (Internet Lead Management), while others were on Automotive Business Development (BDC) and other aspects of a True CRM solution for auto dealerships.
Any way you cut it, it's all been from a single perspective ... all from one person here at Autobase. Mine.
Some great news: we're building our blogging team here at Autobase. Individuals from across our ranks are sharing their experience and expertise with the world right here on our blog at blog.autobase.net. Account Managers, Personal Service Team Managers, Regional and District Sales Managers, even our executive leadership from time to time are beginning to contribute to corporate blogging -- to help explain and inspire auto dealers and their sales staff regarding all things Auto CRM.
In the coming weeks and months, you'll see more CRM content from more contributors. Look for it ... and enjoy!
Over the months, I've attempted to answer "What is true Auto CRM?" and considered everything from customer mangaement ... to how it works with other forms of lead management in the dealership ... to the benefits of a single system generating the entire dealership marketing effort -- whether through permission-based automotive marketing campaigns (email, digital marketing, voice, text) or through the Daily Run, focused on customer loyalty efforts. Some blog postings focused on Automotive ILM (Internet Lead Management), while others were on Automotive Business Development (BDC) and other aspects of a True CRM solution for auto dealerships.
Any way you cut it, it's all been from a single perspective ... all from one person here at Autobase. Mine.
Some great news: we're building our blogging team here at Autobase. Individuals from across our ranks are sharing their experience and expertise with the world right here on our blog at blog.autobase.net. Account Managers, Personal Service Team Managers, Regional and District Sales Managers, even our executive leadership from time to time are beginning to contribute to corporate blogging -- to help explain and inspire auto dealers and their sales staff regarding all things Auto CRM.
In the coming weeks and months, you'll see more CRM content from more contributors. Look for it ... and enjoy!
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