In the auto dealership, the heart of a strong Automotive CRM System is its communication capabilities. These would include permission-based voice messaging, permission-based SMS text messaging, and of course permission-based email marketing.
While the former two are somewhat new to the scene, the latter has been around for years. Yet, there are still so many auto dealerships sending mass email campaigns out of their CRM -- most with little understanding of the communication handcuffs that are waiting to be slapped on by watching ISPs (never mind the Federal Government).
As you email your customers, use a proven permission-based email marketing solution, and as you do, there are a few things to remember. Here are just a few ...
Get and confirm permission. Receiving permission from your subscribers is the crux of a successful email campaign. To find out if you are sending something that is unwanted, look at your email from the eyes of your recipients. Will they anticipate receiving the email? Does it contain information that interests them? If not, it is likely to get filtered due to complaints and will cause harm to your deliverability, as well as your dealership brand over time.
Send highly valuable and highly relevant emails. As the inbox gets more crowded with SPAM, your customers are looking to your email to provide them with relevant content – the quality content they expect in doing business with you. Begin capturing data on your subscribers. Over time you will be able to send more relevant content, which lessens the
chance that your email will be interpreted as SPAM by your subscribers.
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