PRESS RELEASE
originally posted on the www.autobase.net
Autobase, Inc., the leading marketing and sales CRM provider for car dealers nationwide, and a division of Dominion Dealer Solutions, today announced the release of the 7.4 version of its CRM solution, Autobase Sales Center.
“The economic slowdown is forcing today’s dealer to save money by marketing more heavily to customers already in their database,” said John Hardacre, product director for Autobase, Inc. “Therefore, it was important that this release focus on providing dealers with even stronger data mining and ROI reporting. This enhanced functionality translates into more effective campaigns which drive more traffic to the showroom and service drive. Ultimately, it increases a dealer's bottom line by month's end."
Beyond new reporting and search capabilities, Sales Center 7.4 delivers additional features to the existing service campaigns and the Autobase ILM (Internet Lead Management). ILM enhancements include an all-new Internet Opportunity Report for users of Loyalty Center, the in-house call center application from Autobase.
Also released in 7.4 is integration with CARFAX, which allows Autobase dealers to view existing CARFAX Reports and purchase new reports from the Autobase inventory or appraisal screens. Users can quickly determine which vehicles in their inventory have a CARFAX Report available, know when that report expires, and utilize vital information from the report, such as the CARFAX 1-Owner designation, without ever leaving the Autobase application.
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