Driving Auto Dealer CRM

Everyone's looking for best practices when it comes to Auto CRM in the dealership. Here's a great tip for taking that first step with your renewal opportunities.

The best way to get off on the right foot with selling your customers their NEXT car is to schedule your renewal follow-up on the day you sell them their FIRST vehicle ...

Any Auto Dealer CRM worth it's salt should allow you to do this as you update the customer record to 'SOLD.' It will likely generate a date automatically (six months prior to lease end, for example), but still allow you to specify the EXACT day you'll be prompted to pick up the phone.

As you select that date, pick a Tuesday, Wednesday, or Thursday in the first two weeks of that month. Mondays are weekend clean-up. Fridays are gearing up for the next weekend sale. But Tuesdays, Wednesdays, and Thursdays are typically slower when it comes to floor traffic. Better yet, a few successful calls in the first two weeks can set you up for appointments that result in sales before month end.

We have auto dealers closing 60% of the renewal business that Autobase CRM serves up for them every month. You can have this same success, so DIVE IN!