Driving Auto Dealer CRM

At the heart of Auto Dealer CRM software is the ability to successfully communicate with your dealership customers.

Your business development center (Automotive BDC or Virtual BDC) is absolutely vital for communicating via the phone and digital marketing. And a large part of our Autobase Digital Marketing is the permission-based email solution that carries it into your customer's Inbox.

Here are a few more "best practices" to keep in mind for a successful automotive digital marketing campaign:

Use ISP testing. Setting up an “ISP Test List” can be a fast and easy way to find out if your email will pass through spam filters. You can do so by simply setting up email accounts with the major ISPs such as AOL, Hotmail, Yahoo, etc. Before sending to your entire subscriber list, send to your test list and make sure your email reaches the inbox of each ISP. If it lands in a bulk folder or is blocked all together, you are then able to investigate and make the appropriate changes.

Avoid "spammy" words and phrases. Systematically scanning email subject lines and body content (also called content filtering) is the most widely used filtering method among ISPs. Avoid overly promotional words and phrases, multiple exclamation points, all capital letters, and other text often used by spammers. This may seem difficult at first for promotional messages coming from an auto dealership, but with a little creativity, it can be done. Remember, always better to tweak the message and make it into the Inbox, than to never make it to the Inbox at all.