The benefits of your dealership using permission-based email marketing that is fully integrated with your Auto Dealer CRM software are numerous. A strong permission-based solution will help to:
- Ensure a higher number of your emails reach your customers
- Manage your relationship with all major Internet Service Providers (ISPs)
- Prevent your email domain from being blacklisted
- Offer interactive reporting on email, list, and campaign statistics
- Assist with compliance to CAN-SPAM Act legislation
A couple days ago, we posted a few best practices for emailing customers. Here are a few more:
Use a recognizable, short and consistent "From Address" The email “from address” is the first thing email recipients look at when deciding if they should open a message. A customer is more likely to open your email if they recognize you, your company, and your publication. Otherwise, legitimate email is often reported as spam or is deleted all together.
Ask to be in the Address Book or Safe Senders List. Most major ISPs remove their email filtering techniques when the sender’s email address is in the recipient’s address book. Also, once your “from address” is in a subscriber’s book, your emails will continue to reach the inbox with images and links intact.
If you are not yet using a permission-based solution for your email marketing OR if you're ready to step up your Auto CRM strategy, contact Autobase today!
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