When it comes to desking deals, many auto dealerships are finding that the 4-Square process, introduced in the 60’s, is no longer working. In the same way that menu selling has had a dramatic impact on F&I results, auto dealers are searching for an effective sales presentation with multiple alternatives, increasing front end sales and profits.
Simply put: a strong, comprehensive Automotive CRM system should include a fully-integrated desking solution. It should enable dealers to instantly create a sales presentation providing multiple terms and down payments with finance and lease options. It should focus on selling, not just on providing numbers. It should produce customized alternate presentations in just seconds, and work for both new and used vehicles as well as for any franchise.
Furthermore, the numbers need to make sense in various presentations. These should include:
- Multiple finance / lease scenarios
- Target payment or target down scenarios
- Side-by-side finance vs. lease, finance vs. finance, or lease vs. lease presentations
- Cash vs. 1-Pay lease presentation
- VIP pricing presentation for fleet / Internet customers
- PDF and email versions of presentations
Contact us today for more information on how to WIN BIG with desking!
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