What makes work with Auto Dealer CRM so exciting?

Tuesday, August 4, 2009 by Steve Lausch
What excites you to go to work every day?  If you're an auto dealer, part of dealership sales management, or an automotive salesperson, you are in the business of putting people in vehicles.  But is that what drives you?  Is there anything more to it than moving cars and trucks from your new car inventory or used car inventory and seeing them come through your service drive?

Personally, I work as the Marketing Manager here at Autobase.  I outline and execute our corporate marketing strategy.  I am in and out of various software applications, manage our online presence, create sales tools and other collateral, drive print and digital campaigns through permission-based email marketing to auto dealers nationwide, etc. etc. etc.  But what excites me most is not so much marketing our software to dealerships ...

It's knowing that there are over 35,000 automotive professionals across the country that use automotive CRM from Autobase to sell more cars and lower costs every day.  It's knowing that business owners are using our digital marketing and BDC software to drive significantly more traffic and customer loyalty.  It's knowing that our automotive lead management is helping salespeople to manage their book of business in such as way that they'll close more business than the guy down the street.

... and I'm just one of nearly 150 people at Autobase who come to work and are dedicated to our valued customers -- now in almost all 50 states.  Good reasons to go to work!

Recession-proofing your business with Auto Dealer CRM Software

Wednesday, July 15, 2009 by Steve Lausch
CRM isn't the cure-all for every ill in today's automotive market, but auto dealers can certainly use their auto dealer CRM systems to help weather the current recession.  There are a number of ways this can happen, but here are just a few...

Every deal counts, so how many deals should ultimately be decided by the sales person?  NONE.  But without a firm save-a-deal process in place, customers can be pre-qualified left and right and deals can be trashed without the manager even having a clue.  Because True CRM tracks every deal, the manager has the final say.  Our customers have made so much money on this one feature alone -- a money maker in a good market and a "no brainer" in a recession.

Second, he who owns the data, owns the market – especially in a recession.  Because a True CRM captures so much data on every customer to touch the store (floor, phone, Internet, service, referrals, etc.), the dealership can easily zero-in on customers who are ready to spend money in their showroom or service drive.  Auto Dealers can use the CRM to then drive communication to these prospects (and current owners) through timely, meaningful, permission-based marketing campaigns

Not only are sales and service revenues increased, but so is the gross for each deal and the satisfaction of each customer.  In fact, the only reductions one should expect are in the costs of traditional advertising and the market share of his competitors!